Tallinn Music Week conference to focus on Leadership in Culture

The Creative Impact Conference, taking place within the Tallinn Music Week (TMW) festival on 28 and 29 August will address the topics of Music Industry 2.0, Sustainable Development Goals and Neighbours, through the lens of Resilience and Leading Change. Leadership expert Ben Nothnagel, iconic music entrepreneur Tapio Korjus, the Undersecretary of the Arts at the Estonian Ministry of Culture Taaniel Raudsepp and a line-up of distinguished leaders in culture are to join the conference programme.

“When uncertainty takes over, it’s the quality of leadership that can make it or break it. Leadership in Culture is a topic that deserves a much bigger focus,” says the head of TMW Helen Sildna. “The times of change require new skills in leadership, finance, legal issues, marketing, communication and use of technologies. Fitting the creative vision of the arts into a financial framework is always a challenge, let alone in times of pandemic,” she adds.

The TMW 2020 conference is proud to present a leadership master class by Ben Nothnagel, Senior Advisor at Aalto University Executive Education and a visiting lecturer in Kedge Business School at Shanghai Jiaotong University. An expert on the impact of leadership styles on the performance, results and wellbeing of individuals and teams. Ben focuses on identifying key predictors of leadership potential and performance

The masterclass will be followed by a panel discussion, featuring culture industry leaders like the CEO of Fullsteam Agency Tuomo Tähtinen, the director of JazzDanmark Eva Frost, the director of Estonia’s second biggest theatre Vanemuine Kristiina Alliksaar, the director of Music Finland Kaisa Rönkkö, and Virgo Sillamaa, who will share his experience as the executive director of Music Estonia – a position he will soon pass forward.

Helen Sildna will interview Tapio Korjus, celebrating Finnish music industry legend’s prolific career of 50 years in the business from manager and booking agent to record label boss, publisher and a promoter through his Rockadillo group. A man whose life’s work is synonymous with combining resilience and dedication, has said in an interview around his 70th birthday: “The music sector is no place to make a quick buck. Instead it requires persistent, long-term work, as well as momentum.”

The crisis policies and future-proofing strategies of the music and creative sectors will be discussed by Taaniel Raudsepp, the Undersecretary of the Arts at the Estonian Ministry of Culture and Shain Shapiro, founder and CEO of the leading global advisor on music economies Sound Diplomacy.

The founder and CEO of Storybound Oy, an award winning arts and culture marketing expert Elli Mäkilä will host a practical content marketing workshop for music companies to enhance their business.

The full TMW 2020 conference programme and panellist line-up will be announced during the first half of August.

The TMW 2020 conference takes place in a hybrid format, enabling both on-site participation at the Estonian Academy of Arts  as well as online access from countries where restrictions on foreign travel are still in place.

Besides the conference the TMW 2020 includes a multi-venue music festival and various events across Tallinn from art exhibitions to public talks from 27 to 30 August. The TMW info centre will be located at Viru Center, and the official hotel of the festival is Nordic Hotel Forum.

PRO Pass, DigiPRO Pass, Conference Pass and Supporter Pass that enable either on-site or digital access to the TMW 2020 conference along the Festival Pass that enables access to the music festival are on sale at the TMW webshop shop.tmw.ee. Telia clients receive 20% off regular prices on tickets purchased ahead of the festival. More info: tmw.ee/passes-tickets

The TMW 2020 festival is organised in line with the rules in place for public events at the time of the event, in order to prevent the spread of the coronavirus. More info on health & safety measures: tmw.ee/about/health-safety

The TMW 2020 festival is presented by Telia.

The festival is organised by Shiftworks OÜ with various partners and co-organisers. The music industry programme of the conference is prepared in collaboration with the Estonian music development and export office Music Estonia.

The festival is supported by the Ministry of Culture, Cultural Endowment, the Tallinn City Culture Department, the Tallinn City Enterprise Department, and Enterprise Estonia (EAS).

The international activities of TMW, aimed at introducing Estonia as an attractive destination for those interested in music and culture, are supported by funds from the European Regional Development Fund.

Krishan Chand

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