Health and Safety, Green Agenda and Education for the Future at the center of the Tallinn Music Week conference on 28 – 29 August

The Creative Impact Conference, taking place within the music and culture festival Tallinn Music Week (TMW) this Friday and Saturday on 28 – 29 August, will put Health and Safety of music and culture events at the center of the discussion. The Future Education to prepare us for the unknown and The Green Agenda are some of the core topics to be discussed.

The music industry is trained to combat crises and tackle the unknown, often with dramatic risks involved. In the face of global challenges, events promoters need to find ways to ensure the health and safety of hundreds of thousands of people. The Future of Music & Culture events panel features spokespersons like Director of Major Events at the City Of Tampere Perttu Pesä, Director of Tapahtumateollisuus events organisation Kati Kuusisto, and Ieva Iribina, co-chairperson of the Latvian Music Industry’s Council to Minister of Culture and co-author of COVID safe event guidelines.

The Future Education keynote by Managing Director at Aalto University Executive Education Pekka Mattila concentrates on the potential of higher education to lead change in the creative and cultural sector. A discussion following the keynote includes Adviser on Music at the Estonian Ministry of Culture Madli-Liis Parts, the Principal of the Sir Arthur Lewis Community College in St. Lucia Keith Nurse, as well as the Rector of the Estonian Art Academy Mart Kalm

Forecast for the future of live music industry will be discussed by Martin Elbourne, co-founder of WOMAD and The Great Escape, and Stephen Budd, director of Africa Express project and co-founder of the NH7 Weekender festivals in India.

How has the music media adapted to the suspension of live shows and the collapse in advertising and what are the new approaches for the future in helping to sustain music publications? This will be discussed by a panel of journalists, including Ralf Niemczyk from MusikExpress and Rolling Stone as well as Madis Järvekülg, junior research fellow at MEDIT – Tallinn University Centre of Excellence in Media Innovation and Digital Culture.

Journalist and musician John Robb will interview Dale Vince, OBE – eco-warrior who has dedicated his life to championing environmental sustainability. After founding the world’s first green energy company Ecociti, Dale has been on a mission to change the face of energy provision on a global scale, including supporting Massive Attack’s efforts to cut carbon emissions from concerts and touring
 
The interview will be followed by a discussion on how pandemic has affected the changes on carbon emission friendly live events, featuring Mart Normet, World Cleanup Day leader in Estonia and a consultant at Tallinn City for achieving the nomination for European Green Capital 2022, and Claire O’Neill, Co-Founder and Director of A Greener Festival.

The TMW 2020 conference will open on Friday, 28 August at 9:30 in the atrium of the Estonian Academy of Arts (EKA). The conference takes place in a hybrid format, enabling both on-site participation and online access. DigiPRO pass will offer an opportunity to watch conference sessions, sign up to workshops and mentoring as well as individual meetings.

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